Call for papers special issue International Journal of Retail & Distribution Management

Transforming Retail Channels in the Digital Era: Marketing and Operations Perspectives

Retail channels are in constant transformation in line with the increased digitalization of the economy and the society. Retailers and other agents in the channels of distribution are adapting traditional marketing and operations processes. Changes in shopper behaviour challenge retailers to redefine their business models and stay ahead of competitors.

The International Journal of Retail & Distribution Management is an Emerald Journal with 2018 Impact Factor 2.321 (Thomson Reuters). This special issue is dedicated to contemporary but also traditional phenomena in marketing as well as operations concerning the digital transformation in retailing. Submission around the following topics are particularly encouraged:

  • Digitalisation in retailing
  • Multi-/Omni-channel marketing and operations
  • Shopper/consumer behaviour in omni-channel retail environments
  • Digital innovation and technology in the retail environment
  • Contemporary issues in retail operations
  • Physical and digital retail and service delivery networks
  • Business and retail analytics








This list is indicative, and we welcome any submission that is related to phenomena in physical and digital market places as well as the interface between retail marketing and operations.

We particularly welcome papers that were presented at this year’s European Colloquium on European Research in Retailing (CERR 2020 at the University of Valencia).

Submission Information

All manuscripts will undergo a double-blind review process. Please follow the author guidelines on the journal’s website

The submission deadline has been extended to October 10th, 2020 through ScholarOne Manuscripts at

The publication of the special issue is planned for June 2021.

Regarding this special issue, please direct queries to Professor Marta Frasquet, email: However, for assistance about submission procedure, authors should contact Authors should quote the journal name and special issue title in their inquiries.